Freelance Designer

Freelance, May 2020 - present


I specialize in empowering early-stage startups through comprehensive design solutions, covering app design, UX guidance, logo and web design. With a diverse portfolio spanning transportation, news/entertainment, and e-commerce, I help startups establish robust digital footprints. Some of these brands include Pave Motors, Bookstory and The Dipp.

In close partnership with a network of senior-level designers, I ensure innovative and impactful outcomes for each project. 

Product  Designer

Willowtree Apps, Jan 2021 - May 2023 


Designed an application for Ionis Pharmaceuticals that drastically improved user efficiency, reducing usage time from 1 hour to 5 minutes, resulting in increased productivity, user satisfaction and reduced employee turnover.

Designed and implemented a user-centered modular design kit for White Castle that significantly enhanced email customization capabilities for clients, leading to a 400% increase in email variety and optimization enabling tailored and engaging customer communications with quicker creation and design turnaround time.

Partnered with cross-functional teams, including developers and product managers, to create intuitive and visually compelling user interfaces for both B2B and B2C companies, ensuring seamless integration of accessible design solutions and aligning with business objectives. In doing so, I received accolades from both clients, colleagues and managers for delivering high-quality design solutions that exceeded expectations and achieved measurable results as well as having a growth mindset.

Demonstrated strong communication skills by effectively presenting design concepts, rationale, and user insights to both internal stakeholders and clients for clients such as Unisys, Synchrony Financial, Cloudera, NBA and more.

Led the remote design team practice through weekly meetings by facilitating educational and team bonding activities and discussions surrounding specific areas of focus including, UX/UI trends, artificial intelligence, accessibility standards and more to enhance the advancement and growth of individuals apart of the design team.

Interaction Designer

EagleDream Technologies/Pwc, Jul 2020 - Dec 2020


Partnered with project managers and software engineers on multiple client-facing projects, focusing on crafting interactive experiences. Worked closely with software engineers to ensure precise implementation of website designs, adhering to specifications such as dimensions, font sizes, and color schemes and accessibility practices.

Successfully designed and launched two websites, showcasing proficiency in both conceptualization and execution. Led the rebranding effort for EagleDream's marketing materials for various events and social media platforms. Utilized analytics to evaluate design performance, leveraging metrics such as impressions, engagement, website bounce rate, and SEO insights to drive continuous improvement.

Creative Intern

Flynn Design Agency , Dec 2019 - Mar 2020


Engaged in projects for renowned clients including Dick's Sporting Goods, Bausch & Lomb, and TopFlite. Partnered closely with other designers, project managers, and copywriters to craft a wide range of digital and print design assets.

Played a key role in concept design and iteration processes, actively participating in meetings to incorporate client feedback effectively. Additionally, produced internal company initiatives by crafting assets for presentations and events, encompassing videos, motion design pieces, graphic design elements, and UX design work. 

UX Design Intern

Microsoft , Jun 2019 - Aug 2019


As the sole UX Designer within the team, I partnered closely with 5 Software Engineers and 1 Project Manager. Led the team through comprehensive user research phases involving both paper and digital prototyping, enhancing the product's user flow effectively.

Produced a variety of assets including style guides, interactive elements, prototypes, and presentations for two projects showcasing Azure Artificial Intelligence and Machine Learning capabilities.

Following the app's design, the Microsoft Recommendation repository surged to become the #1 trending project of its kind on Github.

Later this work received recognition at recsys2019 (Recommendation conference) following the successful completion of design and development efforts in August 2019.

kaitlin plane

Let's work together.  

Reach out

Back to top Arrow